Doctors and child safety experts worldwide agree rearward facing as long as possible is the safest way to go. When a child is riding rearward facing the car seat absorbs a frontal impact, better protecting the child’s head, neck and spine many times more than forward facing.
– Joie Baby 2015
The new “Look Back Longer” campaign by Joie Baby is in my opinion – fantastic.
The video above has many qualities you look for in a campaign. It is short so that you don’t get lost in ‘too much info’, it’s enjoyable and educational and I think one of the things that also made me literally bounce “YESSS!” in my seat – it had a completely correctly fitted child in the seat! How often have we not seen videos where “parents” are putting the child in the seat – or fitting the seat, and the straps are too loose? Not on properly and so forth? Too many times. How often have we not tried to reason with the media about this – about how extremely important it is to get the “little things” right? That it doesn’t actually matter that “the car was stationary and wasn’t going anywhere because it’s a photo shoot” or “the kid was only in there for 5min”- because to someone who reads an article or who watches an educational video – what they see is what they think would be correct. So I was absolutely smiling like a bright sunny morning when I saw this video!
At Joie, our mission is to keep kids safer. For this reason, we consulted with doctors and child safety experts worldwide to better understand the effects of a car crash on a child’s growing body. They agree rearward facing as long as possible is the safest way to go. When a child is riding rearward facing, the car seat absorbs the impact, protecting the child’s head, neck and spine — even up to 73% more than forward facing.
-Joie Baby – Look Back Longer
What did you think about the video and Joie’s “Look Back Longer” campaign?
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Therese has completed the ‘Advanced Child Car Seat Training Course’ at TRL (Transport Research Lab) and is a CPD accredited car seat expert. She blogs about in-car safety, car seats, tips, reviews, giveaways and advice. She’s a mum on a mission to change the law and raise awareness. She is also a breastfeeding advocate and gentle parenting promoter who loves cloth nappies, baby-wearing, BLW and co-sleeping/bed-sharing.